Lapsed Patient Revenue Calculator
AVMA data shows the average practice loses 15-20% of patients every year to lapsed visits. See what that silent attrition is costing your clinic — and how much you can recover.
Your Practice
Pets currently in your practice management system
Wellness visit + vaccines + diagnostics (national avg ~$320)
Industry average is 15-20% per AVMA 2023 data
Practices with automated sequences average 25-35%
Patients who haven't been in over a year
216 pets
~151 likely have overdue vaccines
Annual revenue walking out the door
$69,120
Lost when these patients go elsewhere or skip care
Recoverable with a reactivation sequence
$17,280
54 patients back at $320/yr each
What sending 3 automated texts is worth
$17,280/yr
Personalized by pet name, age, and overdue care — average 30% response rate
Where Your Practice Stands
Without outreach
$69,120/yr lost
Silent attrition, year over year
With automated reactivation
$17,280/yr recovered
54 patients coming back
What a Reactivation Sequence Looks Like
Personalized SMS: "Hi Sarah, Biscuit is due for her annual wellness visit! She's turning 4 this year. Want to book? [link]"
Feels personal, not automated
Follow-up if no booking: "Just checking in — Biscuit is also overdue for her bordetella vaccine. Even a quick tech visit counts."
Creates mild urgency around pet health
Email: "Why annual checkups matter for Labrador Retrievers" + easy booking button
Education builds trust, drives action
Thank you + Google review request + rebooking reminder set for month 11
Locks in repeat cycle automatically
Ready to recover $17,280 this year?
We'll build a personalized reactivation sequence for your practice — using your patient data, your brand, and zero extra work from your team. Free 30-minute audit.
Book a Free AI AuditNo commitment. 30 minutes. We show you what's possible.
Calculations based on AVMA 2023 practice benchmarks. Results are estimates for planning purposes. Actual results depend on patient data quality and outreach execution.