Free Calculator
How much are your lapsed
customers costing you?
Most businesses spend 5–7× more acquiring new customers than re-engaging old ones — and most already have hundreds of dormant customers who just need the right nudge. 4 inputs show you the exact revenue sitting in your database.
68%
leave due to feeling forgotten
5–7×
cheaper to re-engage vs. acquire
2 min
to see your number
How much does a typical customer spend each time they come in?
$10$500
How many times per year does an active customer normally visit or buy?
1 ×/yr52 ×/yr
Total number of unique customers you've ever served.
5010,000
What portion of your customer base has gone silent?
5%80%
175 dormant customers estimated
35% of 500
Estimates based on industry research from Harvard Business Review, Bain & Company, and Frederick Reichheld's loyalty studies. Your actual results may vary.
Built by Go Digital Apps.