Policy Renewal Revenue Calculator
See exactly how much revenue you're losing to policy lapses — and what catching up to the best agencies is worth in commission dollars.
Your Book of Business
Assumes 12% avg commission rate. Adjust inputs to model your exact book.
Revenue at risk (annual)
$17,280
80 policies lapsing this year
Gain from 1% retention improvement
$1,080
= 5 extra policies retained
Your current commission revenue
$90,720
Based on 84% retention × 12% commission
Gap to top-performer benchmark (95%)
$11,880
You're 11% below the top-performer standard — close that gap to unlock $11,880 more/year
Benchmark Comparison
Industry data: avg agency retains 84–85%; top performers hit 93–95%.
| Scenario | Retention | Policies Retained | Commission Revenue |
|---|---|---|---|
| Industry Average | 84% | 420 | $90,720 |
| Your AgencyYou | 84% | 420 | $90,720 |
| Top Performer (95%)Goal | 95% | 475 | $102,600 |
Ready to close the gap?
We build automated renewal pipelines that remind clients, flag at-risk accounts, and trigger agent tasks — all before policies lapse. Most agencies recover 2–4% retention in the first 90 days.
Based on your numbers, catching up to the 95% benchmark is worth $11,880/year in additional commissions.
Book a Free AI AuditNo sales pitch. 30 minutes. We map your renewal gaps and show you exactly what to automate.
Built by Go Digital · Free forever · Inputs never leave your browser